Getting Started with Email Marketing

  • Published April 9th, 2010 by Websites and Services Support

Please note: It is recommended to use Mozilla Firefox or Internet Explorer when creating or editing your email marketing campaigns. 

If you use a PC, Internet Explorer 7.0 and higher or Mozilla Firefox is required. If you use a Mac, you'll need to use Mozilla Firefox. That's because our message editor is javascript-based and doesn't work seamlessly with Safari. Firefox is free, and you can download it by clicking the Mozilla Firefox link above.

Open your web browser and go to http://email.marathonpress.com

Enter your username and password and then click the Login button.


The program consists of 3 sections:

  1. Audience
  2. Campaigns
  3. Response

Which all live at the top of the page, acting as your main navigation.

 

Audience

In the audience section, it's where you'll look to manage member fields, and add or import members.

  • Manage your groups or start a search to target your recipients based on their groups, member information, response history or signup form history.
  • Import your list of clients by browsing for your Excel or CSV file.
  • Organize your lists with multiple group names. Click the Create a New Group button at the right. Use the down pointing arrows at the right of the window to open, rename, or delete a group.
  • Create a New Signup form or modify the default form to make it your own. The down pointing arrow allows for additional options to preview or delete the form or add a link to your website.

Campaigns

At the top in campaigns, you can easily switch between stationary if you have multiple designs and manage your image and document libraries.

  • Create a new Mailing or Survey
  • Select and Delete multiple items within your mailings or surveys.
  • Collapse the Your Mailings or Your Survey windows by using the button at the right that displays and arrow and line combination.
  • Drop-down arrows at the right have more options to quickly edit, preview, copy, etc.

Response

Within the response section, you'll find the option to export or compare your response results.

  • View a thumbnail-style screenshot
  • View your mailings details with the addition of graphs, your member's history, and involvement in your mailings.
  • Easily find the link to publish your campaign online.

Additional Features

  • Paste content from programs like Microsoft Word.
  • More font styles to choose from that are web safe.
  • Options for creating and controlling tables.
  • You'll have more options when it comes to managing lists, like audience groups, mailings, surveys, and response results, to name a few.
  • More visuals. For instance, when you choose or change your layouts you'll be able to select them from a carousel-style menu.

Tutorial

How to UPLOAD a list of customers from an excel or csv file?

How to use the Survey feature?

You may also submit questions through our support form or contact an Internet Support Representative at 800.228.0629.

Import list

  • Published April 8th, 2010 by Websites and Services Support

Continued from Email Marketing Overview

How to import your client list into your Email Marketing account

Reminder: It is recommended to use Mozilla Firefox or Internet Explorer when creating or editing your email marketing campaigns.

If you use a PC, Internet Explorer 7.0 and higher or Mozilla Firefox is required. If you use a Mac, you'll need to use Mozilla Firefox. That's because our message editor is javascript-based and doesn't work seamlessly with Safari.  

Open your web browser and go to http://email.marathonpress.com

Enter your username and password and then click the Login button.

1. From the Audience screen, click the 'Import' button in the upper right (or Add if you want to add members individually).

2. Click the Create a new import button at the upper right.

3. Certify your List before continuing as you must place a check mark if you meet these requirements:

  • is a customer, member or subscriber of your business or organization;
  • has signed up or otherwise asked to receive your emails;
  • has purchased a good or service from you in the past 18 months.

4. Click the Browse... button and locate your ".xls" or ".csv" file. Then click the Continue button.

5. Click the Guess button and the 'Map Your Fields' page will attempt to determine the field types of your imported file.

NOTE: If your file that you uploaded had a header row, place a check mark next to 'SKIP' in Row 1.

If there are any mis-guessed fields, you can correct them using the drop-down menus in the 'Audience Fields'. Click the Continue button.

6. Choose your Import Style if you want to 'Add Only' or 'Add and Update' a list.

7. Then import the list into an existing group, or create a new group. Make sure to place a check mark in the groups you want for this list to be uploaded into. Then click Continue.

8. Review the Import Summary screen to double check your settings, then click the Import button.

Categorized In: audience | campaign | email marketing | import list | repsonse | survey

Surveys

  • Published April 7th, 2010 by Websites and Services Support

Surveys – you asked for it and now they are here!

Use your Email Marketing program to create a survey. You can send an email campaign with the survey link or add the survey link within your social networks or blog post.

Add the survey feature to your existing Email Marketing account for just $90 for an entire year – no per-survey charges.

To learn more, view this quick Email Marketing Survey tutorial video.

 



To activate surveys on your account contact an Internet representative today at 800/228.0629.

Categorized In: email marketing | survey | tutorial

Adobe Bridge CS4

  • Published April 6th, 2010 by Websites and Services Support

This tutorial will show you the recommended settings when using Adobe Bridge CS4 to export images intended for upload to your website's Session Proofing system.

1. Open Bridge CS4. 
          
2. Find your photos by using either the Favorites or Folders tabs near the upper-left corner of the Bridge window.



3. Select the photos intended for this gallery.

4. Click the Output button at the top-right of the Bridge window.



5. Click the "Web Gallery" button near the top-right of the Bridge window in the Engine section.

6. Choose "HTML Gallery" for the Template type.



7. Below the Output section, scroll down to the "Create Gallery" section if it is not already visible.

8. Click Browse and choose a location on your computer to save the exported folder of images.

9. Click OK.

10. Click Save.



When the export is complete (it may take a while depending on the size and number of photographs) it should have created a folder called "Adobe Web Gallery".

11. Within the exported web gallery folder, locate the "thumb" and "large" folders, as these need renamed to "thumbnails" and "images". These two folders are found in the exported folder following this file path: content > bin > images - You can rename these folders here or copy/paste and rename them in step 12.

12. On your desktop create a new folder using alphanumeric characters (a-z and 0-9) as this will be your Session ID or client password to view the images you just resized. The Session ID is case-sensative. Once this folder is created, copy the 'images' and 'thumbnails' folders from your current export into this new Session ID folder.

13. Upload the entire newly created Session ID folder to your website using your FTP software.
(see our
FTP Tutorials for help with FTP software).

Categorized In: bridge | photoshop | sessions

CS4 & CS5 Web Photo Gallery

  • Published April 6th, 2010 by Websites and Services Support

Marathon can not fully support CS4 or CS5 since these versions of photoshop do not include the Web Photo Gallery option by default.

However, we have support to guide you in the right direction to get the plug-ins you may need. The available methods for creating Web Photo Galleries (exporting resized images for session proofing) have changed for Adobe's latest Creative Suite version, CS4. Most importantly the Web Photo Gallery option is missing from the default Photoshop CS4 installation. Adobe has provided instructions on how to re-enable the missing options.

NOTE: If you need assistance installing the optional plugins listed below, please contact Adobe.This vendor will know more about their software and have the support for installing their lastest plug-ins as each version of these plug-ins are different. Marathon cannot provide support for the hundreds, if not thousands, of applications and services available to photographers today. We suggest you first do a Web search. Besides contacting the vendor directly, many software providers provide discussion boards or other means of support that you may wish to investigate. We do have another option to resize your images for uploading.

To download the optional plugin files from Adobe, click the link that corresponds to your CS version and operating system:

CS4
Adobe Photoshop CS4 Optional plug-ins (Macintosh)
Adobe Photoshop CS4 Optional plug-ins (Windows)

CS5
Adobe Photoshop CS5 Optional plug-ins (Macintosh)
Adobe Photoshop CS5 Optional plug-ins (Windows)

Detailed descriptions and install instructions are explained in the OptionalPluginsReadMe.pdf that is also included in this download.

Once you have installed the Web Photo Gallery option, please use the following instructions to process and upload your images. Session Uploading Instructions

Related Tutorials:
Export for Sessions with Adobe Bridge CS4

Categorized In: cs4 | photoshop | sessions

Uploading files with Filezilla

  • Published April 6th, 2010 by Websites and Services Support

This tutorial assumes FileZilla is already installed on your computer and is configured properly. Go to Filezilla tutorial for installation and configuration tutorial or Click Here for a video tutorial posted below.

Step 1: Open and Connect

1.1 Click the FileZilla icon in your Start Menu (Windows) or Dock (Mac) to start the program.

1.2 Click the small arrow next to the Site Manager button (see picture below) and choose your previously-configured FTP connection to connect to your website's FTP server.

Step 2: Configure FTP Settings

2.1 On the left pane of the FileZilla window, find the file or folder of files that you want to copy to your website.
2.2 On the right pane of the FileZilla window, find the folder in which you want to place your files.
2.3 Single-click and drag your selected files from the left pane to the right pane. FileZilla will begin copying the files to the FTP server.
Please note: The duration of the file transfer will vary based on the number and size of the files you have asked FileZilla to copy to the server.

Drag files to server

Please note: By default, your local files are shown on the left and the files on the server are shown on the right. This setting can be changed within FileZilla's preferences. This tutorial assumes default settings are in use.

Filezilla Video Tutorial

 



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Lightroom 2

  • Published April 6th, 2010 by Websites and Services Support

This tutorial will show you the recommended settings when using Lightroom 2 to export images intended for upload to your website's Session Proofing system.

Your photos must already be in the correct orientation (upright) before beginning the processes below.

1. Open Lightroom.
         

2. Import your photos by clicking the Import button near the bottom-left corner of the Lightroom window (if they are not already within your Lightroom Library).



3. Select the photos intended for this gallery.

4. Arrange the photos in the order you would like them to appear in the finished gallery using the "filmstrip" at the bottom of the window.



5. Click the Web button at the top-right of the Lightroom window.



6. Choose "Airtight SimpleViewer" near the top-right of the Lightroom window in the Engine section.



7. Scroll down to view the Output settings (a few sections below the Engine section).

8. Change the Large Images Size to 700 px or less.

9. Adjust the Quality to between 60 and 90.



10. Click the "Export" button and choose a location on your computer to save the exported folder of images.



11. When the export is complete (it may take a while depending on the size and number of photographs) find the "thumbs" folder inside the exported folder of images and rename it to "thumbnails".

12. Upload the entire exported folder to your website using your FTP software
(see our
FTP Tutorials for help with FTP software).

Categorized In: light room | photoshop | sessions